One company I like to keep my eye on and study what they do straegically is Amazon (the online retailer). Latest news out today is that: “Oct. 26 (Bloomberg) — Amazon.com Inc.’s escalating pursuit of Apple Inc. squeezed its profit forecast for this quarter, prompting investors to
Read more →What is Strategic Marketing Planning? Basically every CEO and marketing executive meets strategic marketing challenges each year that can dramatically change the future outlook for years. In most cases, these decisions are quite often made without a proper grasp of the situation at hand and therefore don’t
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