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It seems as though Google has thrown in the towel on Google Buzz. Google’s well known strategy is to concentrate on their new social networking platform Google+ the company announced on Friday.

rip google buzz“In a few weeks we’ll shut down Google Buzz and the Buzz API, and focus instead on Google+,” Bradley Horowitz, Google’s vice president of product, wrote on The Official Google Blog. “While people obviously won’t be able to create new posts after that, they will be able to view their existing content on their Google Profile, and download it using Google Takeout.”

Google Buzz was launched in February 2010 to much fanfare and they had high hopes that it would compete with Facebook and Twitter. Unfortunately, this never materialised and on Friday they unceremoniously brought out that statement. Google+ has had a much stronger start by attracting an approximate 40 million users in its first three months which is simply astonishing.

XMS wish them luck and we’ll be bringing a report out shortly in how you can use Google+ to boost your online traffic and conversions.

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