Nokia came out of the traps yesterday, surprised everyone and unveiled their latest apple iphone/android competitor to the marketplace. It introduced the new Lumia 800 and Lumia 710 smartphones on Wednesday.

These new phones will run Microsoft’s Windows Phone operating system which isn’t the first tie up between these two juggernauts in the tech industry.

Chief executive Stephen Elop presented the new flagship handsets at the Nokia World 2011 conference on Wednesday, saying “Lumia is a new dawn for Nokia”. He also took the opportunity to take a friendly jab at other Windows Phone manufacturers.

“The Lumia is the first real Windows Phone,” Elop told the audience in London. “We are signalling our intent, right now, right here to be the leaders in smartphone design.”

These new phones will support Windows Phone Mango native features such as live tiles and Microsoft Office integration, which allows the user to gain access to documents actually held on corporate servers as well as locally, which is a nice touch.

More importantly, the phones will have a fully integrated Office application which means, along with 16GB of internal memory, the user will be able get the standard 25GB of free storage on the Windows Sky Drive cloud which is pretty cool.

* losely resembles the existing MeeGo-powered Nokia N9 in appearancenokia-lumia-800-smart-phone
* 3.7-inch Amoled touchscreen display
* an 8-megapixel camera with Carl Zeiss optics at the back
* 1.4GHz single-core processor with hardware acceleration and Internet Explorer 9.
* The 3.7” screen offers Super AMOLED resolution
* weighted at just 142g
* There’s no front camera on the Lumia 800
* A Music app provides pre-arranged playlists, for people who would like a radio substitute

An analyst at Strategy Analytics, Neil Mawston, estimated that Nokia was paying $15 to Microsoft for each Windows smartphone it produced, less than the estimated $20 other handset makers must pay.

The new Windows phone lineup, he said, has the potential to help restore Nokia’s fortunes in the smartphone market.

“One thing I have learned in this business is to never say never,”

As per usual, the proof will be retail sales which strategically Nokia’s October launch comes in time for the the Christmas holiday period. We haven’t received a conclusive price point either. This will play an important role in the decision making process for the consumer.

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