What is Strategic Marketing Planning?
Basically every CEO and marketing executive meets strategic marketing challenges each year that can dramatically change the future outlook for years. In most cases, these decisions are quite often made without a proper grasp of the situation at hand and therefore don’t make the correct decisions.
Making off the cuff strategic decisions reduces the rate at which CEO’s or marketing executives make the right decisions.
By far the best option is to partake in an comprehensive annual review of both your markets and opportunities. This then allows you to make strategic long-term decisions to the benefit of both you and your company. These decisions are structured in such a way to align with your short term (quarterly) marketing goals.
Just some of the questions you need to ask:
What motivates your client to choose your product / service over you competitor?
What subtle and large changes can you make to improve the service delivered to your clients?
What are the needs and wants of your client that allow them to choose your company over your competitor?
What improvements can be made to improve your client’s personal or business life?
What are the latest trends in your marketplace and how are they affecting your clients choice attraction to your product / service?
XenMedia Solutions helps companies both large or small with their strategic objectives. Your multi channel marketing partner.