Browsing articles in "Strategic Marketing"

Will Apple’s “Siri” App Effect Your Small Business Multi Channel Marketing Mix?

There’s been many articles floating around about how Apple’s new app Siri will destroy SEO  (search engine optimisation) and put many people and companies out of business.

Like many silly articles and videos we hate, XenMedia Solutions has it’s own view on this new app and is normally different from other so-called pros.

Read more >>

Related Posts:

Motorola Xoom 2 Won’t Topple The Ipad 2 This Christmas

Nov 4, 2011   //   by Des   //   Blog, Digital Marketing, Mobile Marketing, News, Strategic Marketing, Video  //  No Comments

It seems as though the new Motorola Xoom 2 will be sold at €399.90 (£342) and is looking to challenge the Ipad 2 this Christmas. Unfortunately, I don’t think its got a chance in hell frankly.

Their potential Ipad 2 beater tablet only shipped a measly 100,000 in the 3rd quarter of 2011. Bearing in mind that Apple sold over 17 million Ipad devices for the exact same period.

Read more >>

Related Posts:

Nokia Unwraps Their New Lumia Windows phones Powered By Microsoft’s Windows Phone operating system

Oct 27, 2011   //   by Des   //   Blog, Mobile Marketing, News, Strategic Marketing, Video  //  1 Comment

Nokia came out of the traps yesterday, surprised everyone and unveiled their latest apple iphone/android competitor to the marketplace. It introduced the new Lumia 800 and Lumia 710 smartphones on Wednesday.

These new phones will run Microsoft’s Windows Phone operating system which isn’t the first tie up between these two juggernauts in the tech industry.

Chief executive Stephen Elop presented the new flagship handsets at the Nokia World 2011 conference on Wednesday, saying “Lumia is a new dawn for Nokia”. He also took the opportunity to take a friendly jab at other Windows Phone manufacturers.

Read more >>

Related Posts:

Invest for the long term and gain market share early

Oct 26, 2011   //   by Des   //   Blog, Mobile Marketing, News, Strategic Marketing  //  No Comments

One company I like to keep my eye on and study what they do straegically is Amazon (the online retailer). Latest news out today is that:

“Oct. 26 (Bloomberg) — Amazon.com Inc.’s escalating pursuit of Apple Inc. squeezed its profit forecast for this quarter, prompting investors to erase as much as $20 billion from the company’s market value in late trading.

Amazon’s operations could lose $200 million in the fourth quarter as costs mount, the Seattle-based company said yesterday. Last quarter’s profit also disappointed analysts, missing estimates by 42 percent — the biggest negative surprise of any technology business in the Standard & Poor’s 500 Index.”

Read more >>

Related Posts:

BSKYB profits rise – 77000 new customers – while squeezing more out of subscribers

Oct 20, 2011   //   by Des   //   Blog, News, Strategic Marketing  //  No Comments

BSkyB strikes again. They’ve had a slowdown in subscriber numbers with a rise in profit. This is definitely bucking the trend.

These guys are experts in bottom line cross-selling balanced by an  decent increase in selling products including broadband and telephony to existing customers.

Read more >>

Related Posts:

  • No Related Posts

What is Strategic Marketing Planning?

Oct 19, 2011   //   by Des   //   Multi Channel Consulting, Services, Strategic Marketing  //  No Comments

What is Strategic Marketing Planning?

Basically every CEO and marketing executive meets strategic marketing challenges each year that can dramatically change the future outlook for years. In most cases, these decisions are quite often made without a proper grasp of the situation at hand and therefore don’t make the correct decisions.

Read more >>

Related Posts: